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Showing posts with label Carreño Mark. Show all posts
Showing posts with label Carreño Mark. Show all posts

Thursday, 21 April 2016

Maria Elena Carreño de Granados

Nana and Papa: Circa 1950 Brooklyn, New York


Joaquin A. Perez 18
A FAMILY VISIT
By Richard Carreño
[WC News Service]
MEXICO CITY.
Emerson 243
My paternal grandmother, Maria Elena Carreño de Granados, was born in Bogota, Colombia, in 1895, and from there, started a life journey that weaved a path to the United States, The Bahamas, France, and finally to Mexico, where she died, in 1984, at eighty-nine years. For a large part of that journey, for almost forty years, she was a nurturing presence in my life.
 The trajectory of her travels was linked to the fortunes -- and a worldwide deployment -- of my family. With the notable exception, that is, of how Maria Elena Granados wound up as a twenty-year-old in New York City, in 1915.That involved work. Employment, she explained to me, as a nanny for the wealthy Colombian family whom she had accompanied to New York while the family was on a temporary assignment there.

Monday, 26 March 2012

Reprinted from The Brooklyn Daily Eagle

Personal Reminiscence:
Reclaiming My Inner Brooklyn
Richard Carreño stands in front of his former residence at 583 E. 22nd St., Flatbush.Richard Carreño stands in front of his former residence at 583 E. 22nd St., Flatbush.
By Richard Carreño
Special to Brooklyn Daily Eagle
PHILADELPHIA — Every city kid who has moved away has an “old neighborhood.”

Mine is Flatbush, a vibrant ribbon of racial and ethnic diversity that cuts through the heartland of Brooklyn. Until recently, it was also a place and a bit of personal history that I long ignored, or, maybe, even longed to forget.

Increasingly, over the past few years, all that turned around, and in one of those marvelous contradictions that accompany age, reconnecting with Brooklyn now became a kind of longing. And that recently resulted — after 55 years! — in my first return to the old ’hood, East 22nd Street between Newkirk and Foster avenues. A change of heart? Certainly. An old man’s sentimentality, surely.

More important, after years of living elsewhere — the Bahamas, France, England, and, now, Philadelphia — I was finally ready to join the ranks of countless others who realized that the roots of their identity (however shaped, massaged and contrived in subsequent years) were born in the hardscrabble of their past. My denial, while lodged in the more polished social and educational perches of my later years, where the fast-talking, wise-guy personae of a Jackie Gleason or a William Bendix character were hardly ideal — slipped away as I grappled with my newfound identity as a Brooklynite.

Thanks to Bob Oppedisano behind the wheel, my old Brooklyn almost immediately came into focus. We circled the imposing victory arch in Grand Army Plaza, which had been my first taste of martial triumphalism. Nearby was the Brooklyn Museum, the place of my first up-close-and -personal arts exposure, and where I also heard full-orchestrated concert music for the first time. (My, my, to be able to play the kettle drum, I mused then.).

Bob was in his element. He, too, was a Brooklynite, having grown up in Carroll Gardens, and he tooled the streets with savvy aplomb. As we approached magnificent Ocean Parkway, the years were flipping back like one of those flashback calendar scenes in a 1940s movie. The gritty, cinder bridle path that once spoke of the elegance of the parkway was now paved. “Long gone,” said Bob.

When Bob and I first met in the 60s as journalism undergraduates at New York University, I was fashioning myself as a sort of ex-Parisian from Michigan. (This odd contortion of identity reflected the fact that I had been living with my parents in France before a job transfer required my father to move to the Midwest). At that point, Brooklyn still had no attraction. Given my journalism proclivity, why I had never thought to align myself with the legendary historic spirit of Brooklyn Eagle reporter Walt Whitman or then-raging histrionic spirit of Norman Mailer mystifies me.

Flatbush was in sight as he turned onto Foster Avenue, heading east to Ocean Avenue and East 22nd Street. I was struck that everything was “smaller.” The distances, not as great. The buildings, not as towering.

Otherwise, the infrastructure was frozen in time.

My time was an almost 11-year span from my birth in 1946 to 1957. During that period, we Carreños lived in a rambling three-story, barn-like structure (3,110 square feet) at 593 East 22nd St. It was one of five single-family houses on the east side of the street built just after the turn of the 20th century. Low-lying apartment houses lined the rest of the street.

Our family was overseen by the family patriarch, my paternal grandfather, Toribio, a tyrannical overlord of Spanish extraction who had immigrated from Cuba to New York in the 1920s. In sharp contrast to the taciturn Toribio, a tobacco-chewing ex-house painter and building super, was his younger wife, my grandmother, Maria Elena, who remains among the kindest, most forgiving and compassionate individuals I have ever met.

Then there was the rest of us, and what a mixture! My father, Ralph (born Rafael), the youngest of three brothers. My mother Marion; my sister Roberta, born in 1956; and our dog Zippy, a black-and-white mutt. We inhabited No. 593’s first floor. On the second floor, and later in a renovated attic, lived my Uncle Andy (the middle brother), his wife Eda and my cousin James, known as J.J. I think my cousin Anita was born about then as well. In the attic’s rear were my grandparents. Toribio and Elena’s eldest son, Charles, or Charlie, was next door in another single-family house with his wife Thelma and my cousins Bernie and Mark. It would not be an over-statement to note that we were a tight family.

In many ways, we also mirrored the ethnic mix of Flatbush, then a largely working-class neighborhood that harbored, harmoniously, a ethnic diversity that ranged from Irish and Italian Catholics to Eastern European Jews. (Flatbush Avenue at the time was a corridor of kosher delis, where my fondness for knish and pastrami was born). My mother was Jewish, and so was my aunt Thelma. My aunt Eda was of Italian heritage, from upstate New York. My grandmother was a devout Catholic, and it was thanks to her that I received my religious training at Our Lady of Refuge, a stone, neo-Norman-like structure at the corner of Ocean and Foster avenues. (Elena converted her bedroom into a kind of chapel. I seem to remember that a dressing table doubled as an altar. In other words, it was scary).

Our Lady of Refuge was where I was baptized, confirmed, celebrated my First Communion, and also developed my first anti-clerical animus. The church basement, where the nuns would berate us if we did not leave room when seated for our guardian angels, doubled as my Boy Scout meeting place. Upstairs, in the “telephone” booths of the sanctuary, the priests would berate us for any hiatus in their system. (Woe to he who professed, “Oh my father, my last confession was three weeks ago....” “What!” ... After the requisite tongue-lashing, being assigned to recite about five Hail Marys was getting off light.)

My father, on the other hand, was an atheist. So were Toribio and his other sons, as far as I could tell.
Parking nearby, Bob and I found our way to the church’s office. “Sorry, the sanctuary is closed,” we were politely, but firmly, told by the sexton, a middle-aged woman who spoke with a Caribbean lilt.
Like the church congregation, the neighborhood itself now seemed mainly made up of folk of Jamaican descent. In other nearby parts of Ocean Avenue were Indian and Pakistani immigrants. As Bob and I later descended onto Flatbush Avenue, we discovered the vibrancy of island culture, with its open-air markets, spotless streets and jostling crowds.

Some old shops still soldiered on with white owners. Others were converted to new uses. The old A&P, which Elena persisted in calling the “Altantico y Pacifico,” is now the Homeplace Furniture store. An ice cream parlor at the corner of Newkirk and Flatbush was just a memory.
The neighborhood seemed stable, approaching a middle-class status. Single-family houses go for almost $500,000.

East 22nd Street was how I remembered it. How could this be? Yet, there was the same alley (albeit narrower) where we used to play stickball. (I was always “called” last, unless my cousin Bernie had a say.) There was the corner where I scarred my right knee when I tripped on glass in a small dirt patch. (The scar is still there, and so, I noticed, are some new shards of glass in the same dirt patch.) The driveway, where my dad’s DeSoto was parked. I looked up to the window of the apartment where a friend’s mother offered me a cream cheese sandwich with olive bits. How exotic, I thought. Not far away were the bushes where I was thrown when I was thrashed by some boys after school. My first schoolboy fight. I lost.

There was, of course, the street itself, which we would commandeer for ball games, and its inner sinews where, behind garbage cans and such, we’d duck out of sight for hide-and-seek. I could still hear Mrs. Kroberger calling from her apartment house window for our friend (her son) Buster to return home.

And, finally, there was the Ostrow house, next door to ours.

Mr. Ostrow was an officer in the Fire Department, and, to me, a kind of vague figure, because he spent so many nights away. He also seemed menacing — this despite our family being friendly with his, and his son, Jacky, being my best friend. When I broke a window in Mr. Ostrow’s garage door with an arrow, flung innocently from my bow, I trembled in fear for what would happen when our neighbor returned. Nothing did.

The Ostrow house also housed our family GP, Dr. Landesberg. He also scared the bejesus out of me.
Still, for the most part, this was a place of joy. On summer nights we’d assemble on the front porch, the men drinking beer and we, way past our bedtimes, listening to the youthful happiness of our elders. The bounty of Christmas, again surrounded by family and extended family. Huge feasts prepared by Toribio, who fancied himself a chef extraordinaire. And Lionel trains — the big ones. In the winter, laughter emanated from a sitting room, where adults by night would surround a newfangled black-and-white television to tune in to I Love Lucy. In the front parlor were my dad’s books, a hi-fi and a party-line telephone (GE-8-6524), where we’d receive the rare call when Ralph was travelling in South America on business.

My old elementary school, P.S. 152, housed in a French chateau-like structure on Glenwood Road, had been converted into P.S. 315, the School of the Performing Arts. It was there, when as P.S. 152, that my fourth-grade teacher, Mrs. Eleanor Gochman, arranged that I’d be appointed a AAA monitor when I had been originally passed over. That was important. Very important. My cousin Bernie was AAA, you see. P.S. 152 itself, I discovered, has been relocated nearby to a spiffy new, purpose-built building and dubbed as the School of Science and Technology.

In addition, I detected an eerie silence. I remember constant shouting on our street, the rah-rah of ball playing, open fire hydrants, the roar of traffic, all interspersed with cars honking as we hogged and clogged the street with bikes and scooters. There was none of that now, even though it was well into the afternoon and well after school being let out. I saw no one playing stoop ball or punch ball. No one “digging to China,” an engineering feat Bernie, Jacky and I once undertook in our backyard behind the neighboring Flatbush Church of Redeemer.

No one was trading baseball cards. No one was snapping Pez containers. Off Flatbush Avenue, the streets were nearly deserted.

What had happened to the cacophony of Hit Parade music that used to waft from windows and car radios, or the orphan sound of classical orchestral music that would drift down the street from time to time?

Of course, I knew my family was unlike others. I had been to the city many times. I had visited the Metropolitan Museum of Art and the American Museum of Natural History. My clothes were purchased at Brooks Brothers. My toys came from F.A.O. Schwarz. But I really didn’t know how different until one afternoon when I heard the classical music and I walked by two men who were shaking their heads in disbelief. “Who’s that jerk playing that longhair music?” one man said to the other. Yes, in those days they actually said “longhair.” And, yes, the man they were talking about was my father.

Soon after, we moved. That was more than five decades ago. I now returned to reclaim my inner Brooklyn. Funny, I realized, I had never really lost it.
___________________________________
Carreño is a partner in the Philadelphia-based online bookshop @philabooks|booksellers (www.philabooks.webs.com), a former lecturer at the American University in London, and the author of Lord of Hosts: The Life of Sir Henry ‘Chips’ Channon.

 

Thursday, 8 March 2012

You Have a Problem With That?




Reclaiming My Inner Brooklyn
By Richard Carreño
[Writers Clearinghouse News Service]
New York
Every city kid, who has moved away, has an 'the old neighbourhood.'

Mine is Flatbush, a now vibrant ribbon of racial and ethnic diversity that cuts through the heartland of New York's most populous borough, Brooklyn. Until recently, it was also place and a bit of personal history that I long ignored, or, maybe, even longed to forget.

Increasingly, over the past few years, all that turned around, and in one of those marvellous contradictions that accompany age, reconnecting with Brooklyn now became a kind of longing. And that recently resulted -- after fifty-five years! -- in my first return to the old hood, centred around a patch just off Flatbush Avenue, East 22nd Street between Newkirk and Foster avenues. A change of heart? Certainly. An old man's sentimentality? Surely.

More important, after years of living elsewhere -- from the Bahamas, France, England, and, now, Philadelphia -- I was finally ready to join the ranks of countless others (many I had come to know in those other countries, as well) who realised that the roots of their identity (however shaped, massaged, and contrived in subsequent years) were born in the hardscrabble of their past. My denial, lodged on the more polished social and educational perches of my later years, where the fast-talking, wise-guy personae of a Jackie Gleason or a William Bendix character was hardly a beau ideal, slipped away as I grappled with my new-found identity as a Brooklynite.

Thanks to Bob Oppedisano, behind the wheel, my old Brooklyn almost immediately came into focus. We circled the imposing victory arch in Grand Army Plaza, which had been my first taste of martial triumphalism. (And, maybe, just maybe, apart from the the Paris version -- and, certainly, those others from Marseille to Philly -- still my favourite). Nearby was the Brooklyn Museum, the place of my first up-close and personal arts exposure, and where, as well, I heard full-orchestrated concert music for the first time. (My, my, to be able the play the kettle drum, I mused then. Never, ever in later years forgetting that lingering, fond notion).

Bob was in his element. He, too, was a Brooklynite, growing up in Carroll Gardens, and he tooled the streets with savvy aplomb. As we approached magnificent Ocean Parkway, the years were flipping back like one of those flash-back calendar scenes in a 40s movie. The gritty, cinder bridle path that once spoke of the elegance of the Parkway, a promenade that extended in its grandeur to Coney Island, was now paved. 'Long gone,' said Bob.

When Bob and I first met in in the 60s (both journalism undergraduates at New York University's Washington Square campus), I was then fashioning myself as a sort of ex-Parisian from Michigan. (This odd contortion of identity was dissembled from the tenuous trope that I had been living with my parents in France before a job transfer required my father to move to the Mid-West). At that point, Brooklyn still had no attraction. (Given my journalism proclivity, why I had never thought to align myself with the legendary historic spirit of Brooklyn Eagle reporter Walt Whitman or then-raging histrionic spirit of Norman Mailer mystifies me).

Flatbush was in sight as he turned onto Foster Avenue, heading east to Ocean Avenue and East 22nd Street.

I was struck that everything was 'smaller.' The distances, not as great. The buildings, not as towering.

Otherwise, the infrastructure was frozen in time.



My time was an almost eleven-year span from my birth in 1946 (at New York Hospital in the 'city,' as Manhattan was known then as well as now) to 1957. During that period, we Carreños lived en famille, in a rambling three-story, barn-like structure (3,110 square feet) at 593 East 22nd Street. It was one of five single-family houses on the east side of the street built just after the turn of the 20th century. Low-lying apartment houses lined the rest of the street.

One man's 'famille' is another man's 'clan.' Ours, by whatever rubric, was overseen by the family patriarch, my paternal grandfather Toribio, a tyrannical overlord of Spanish extraction who had immigrated from Cuba to New York in the 1920s. In sharp contrast to the taciturn Toribio, a tobacco-chewing ex-house painter and building super, was his younger wife, my grandmother, Maria Elena, who remains among the kindest, most forgiving, and compassionate individuals I have ever met.

Then there was the rest of us, and what an admixture! My father, Ralph (born Rafael), the youngest of three brothers. My mother Marion; my sister Roberta, born in 1956; and our dog Zippy, a black-and-white mutt. We inhabited No. 593's first floor. On the second floor, and later in a renovated attic, lived by my Uncle Andy (the middle brother), his wife Eda and my cousin James, known as J.J. I think my cousin Anita was born about then as well. In the attic's rear were my grandparents. Toribio and Elena's eldest son, Charles, or Charlie, was next door in another single-family house with his wife Thelma and my cousins Bernie and Mark. It would not be an over-statement to note that we were a tight family.


 In many ways, we also mirrored the ethnic mix of then-Flatbush, a largely working-class neighbourhood that harboured, harmoniously, a ethnic diversity that ranged from Roman Catholic Italians and Irish, to European Jews. (Flatbush Avenue at the time was a corridor of kosher delis, where my fondness for knish and pastrami was born). My mother was Jewish on her father's side. My Aunt Thelma, born in South Africa, was née Feinstein. My Aunt Eda was of Italian heritage, from upstate New York. My grandmother was a devout -- nay, slavish -- Catholic, and it was thanks to her that I received my religious training at Our Lady of Refuge, a stone, neo-Norman-like structure at the corner of Ocean and Foster avenues. (My grandmother converted her bedroom into a kind of chapel/shrine. I seem to remember that a dressing table also doubled as an alter. In other words, it was kind of scary).

Our Lady of Refuge was where I was also baptised, confirmed, celebrated my First Communion, and also where I developed my first anti-clerical animus. The church basement doubled as my Boy Scout meeting place and the venue where resident nuns would berate us if we did not leave room when seated for our guardian angels. Upstairs, in the 'telephone' booths of the sanctuary, the priests would berate us for any hiatus in their official mind-control system. (Woe to he who professed, 'Oh my father, my last confession was three weeks ago....' 'What!.... After the requisite tongue-lashing, being assigned to recite about five Hail Marys was getting off light).

My father was an atheist. So was Toribio and his other sons, as far as I could tell.

Parking nearby, Bob and I found our way to the church's office. 'Sorry, the sanctuary is closed,' we were politely, but firmly, told by the sexton, a middle-aged woman who spoke with a Caribbean lilt.

Like the church congregation, the neighbourhood itself now seemed mainly made up of coloured folk, of Jamaican descent. In other nearby parts of Ocean Avenue were Indian and Pakistani immigrants. As Bob and I later descended onto Flatbush Avenue, we discovered, here in the heart of the neighbourhood, the vibrancy of island culture. This, amid the hub-bub open-air markets, spotless streets, and jostling crowds. Some shops soldiered on with white owners. Others were converted to new uses. The old A&P, which Elena persisted in calling the 'Altantico y Pacifico,' is now the Homeplace Furniture store. (My friends and I used to, in the old A&P, return bottles we collected in alleys and byways in exchange for deposits). An ice-cream parlour at the corner of Newkirk and Flatbush was just a memory.

If anything, and to my astonishment, the neighbourhood seemed stable and approaching a middle-class status. Single-family houses go for almost $500,000.




East 22nd Street was how I remembered it. How could this be? Yet, there was the same alley (albeit narrower) where we used to play stickball. (I was always 'called' last, unless my cousin Bernie had a say). There was the corner where I scarred my right knee when I tripped on glass in a small dirt patch. (The scar is still there, and so, as I noticed, are some new shards of glass in the same dirt patch). The driveway, where my dad's DeSoto (boy, I loved that exterior spotlight) was parked. I looked up to the window of the apartment where a friend's mother offered me a cream cheese sandwich -- with olive bits. How exotic, I thought. Not far away were the bushes where I was thrown when I was thrashed by some boys after school. My first schoolboy fight. I lost.

Wearing short pants. Lending libraries. The BMT over the Brooklyn Bridge.

There was, of course, the street itself, which we would commandeer for ball games, and its inner sinews where, behind garbage cans and such, we'd duck out of sight for hide-and-seek. I could still hear Mrs. Kroberger calling -- more cackling -- from her apartment house window for our friend (her son) Buster to return home.

And, finally, the Ostrow house, next door to ours.

Mr. Ostrow was an officer in the Fire Department, and, to me, apparently because he served many nights away, a kind of vague figure. And menacing. This, despite our family being friendly with his, and his son, Jacky, being my best friend. When I broke a window in Mr.Ostrow's garage door with a arrow, flung innocently from my bow, I trembled in fear for what would happen when our neighbour returned. Nothing did.


The Ostrow house also housed our family GP, Dr. Landesberg. He also scared the bejesus out of me.

Still, for the most part, this was a place of joy. On summer nights we'd assemble on the front porch, the men, drinking beer and we, way past our bed-times, listening to the youthful happiness of our elders. The bounty of Christmas, again surrounded by family and extended family like the Salleses. Huge feasts, prepared by Toribio who fancied himself a chef extraordinaire. And Lionel trains. The big ones. In the winter, laughter emanated from a sitting room, where adults by night would weekly surround a new-fangled black-and-white television to tune to I Love Lucy. In front parlour was my dad's library, a hi-fi, and a party-line telephone (GE8-6524), where we'd receive the rare call when Ralph was travelling in South America on business.

Still, change was equally palpable.

My old elementary school, P.S. 152, housed in a French château-like structure on Glenwood Road, then, as now, akin to a suburban oasis, had been converted into P.S. 315, the School of the Performing Arts. It was there, when as P.S. 152, that my 4th grade teacher, Mrs. Eleanor Gochman, arranged that I'd be appointed a AAA monitor when I had been originally passed over. (That was important. Very important. My cousin Bernie was AAA, you see). P.S. 152 itself, I discovered, has been relocated nearby to a spiffy new, purpose-built building and dubbed as the 'School of Science & Technology.')

In addition, I detected an eerie silence. I remember constant shouting on our street, the rah-rah of ball-playing, opened fire hydrants, the roar of traffic, interspersed with cars honking as we hogged and clogged the street with bikes and scooters. There was none of that now, even though it was well into the afternoon and well after schools being let out. I saw no one playing stoop ball, as I had once long ago. There was no one playing punch ball. No one 'digging to China,' an engineering feat Bernie, Jacky, and and I once undertook in our backyard behind the neighbouring the Flatbush Church of Redeemer. (In the Lutheran church's basement I saw my first magic show).

No one was trading baseball cards. No one was snapping Pez containers. Off Flatbush Avenue, the streets were nearly deserted.

What had happened to the cacophony of Hit Parade music that used to waft from windows and car radios? Even, the orphan sound of classical orchestral music that would drift down the street from time to time?

Of course, I knew my family was unlike others. How exactly, I wasn't sure. Other than I had been to the the city many times. I had visited Metropolitan Museum of Art and the American Museum of Natural History. My clothes were purchased at Brooks Brothers, where the salesmen in the Madison Avenue shop knew my father by name. My toys came from F.A.O. Schwarz, the old one across from the Plaza. Small things. But I really didn't know how different until an afternoon when I heard the classical music and as I walked by two men who were shaking their heads in disbelief. 'Who's that jerk playing that long-hair music?' one man said to other. Yes, in those days they actually said 'long hair.' And, yes, the 'jerk' they were talking about my father.

Soon after, we moved. That was more than five decades years ago. I now returned to reclaim my inner-Brooklyn. Funny, I realised, I had never really lost it.

Post-Script
Not long after my family, including Zippy, moved to Nassau, the brothers sold No. 593, and Uncle Andy, Aunt Eda, J.J., and Anita moved to New Jersey. Toribio and Maria Elena moved with them. Uncle Charlie, Aunt Thelma, Bernie, and Mark moved, first, to an apartment on Ocean Parkway (with the slowest two-person elevator in the history of mankind, I remember) and later to an apartment on 15th Street, near Fifth Avenue, in the city; then to Long Island; and, finally, to Mexico City. After Toribio died in New Jersey, Maria Elena moved to Mexico, though she undertook extended trips to Europe to visit my parents from time to time. She died in Mexico City.

Charlie, Thelma, Ralph, and Marion have since died.


Andy and Eda now live near Atlanta, with their youngest, Andrea. Anita lives in New Jersey. J.J., in Washington state.

Bernie lives in Austin, Texas. Mark, in Los Angeles.

The Ostrow family moved to Florida, where Jacky still lives. (He's a Facebook friend).

I have no idea where Buster might be.

Zippy died in Nassau.

Monday, 7 June 2010

Business Life

Business Plans that Count: Stay Current!
J.P. Morgan, right: He had a Business Plan

By Mark Carreño
Junto Contributing Writer Bio
A business plan is beneficial only if it is updated frequently to reflect the current changes in your business. A constant review and study of your projections against what actual real sales in your company helps to refine and adjust your numbers. Use the business results to analyze and make changes that are working well for the company. Then you can implement real changes and make decisions that give you a competitive edge and a new outlook for a more profitable business.

A professional business plan is a reflection into your business for investors or lender’s to judge and qualify your company for potential success. The plan should be concise and run no more than 50 pages in length, excluding much of the supporting documents, which may be irrelevant to current business. If you are seeking an investor or loan from a lender simply include only the supporting information that of immediate interest to your the direct person examining and reviewing the business plan.

Keep the other supporting documents on file where they will be available on short notice. The supporting documents could be: distributor letters; Presale letters, Supporting Financial Documents, Financial Schedules, Insurance Letters, lease contracts, Projection, letters of interest from buyers, distributors and others.

Make your business plan presentable by binding it professionally yourself or at a local printer. Keep it simple and use traditional black, blue or brown formal covers. Make individual copies for each lender or investor then, number each proposal, recording each lender and investor name, business name, address, phone number, date of submission.

Keep a wish list of all your investor contacts and track your list with care.

You want your plan to be read by only qualified investors and lenders. It should be very carefully distributed. Try to learn as much as you can about the investor so they don’t waste your time. Research the investor and his investments so when you make a cold call you are prepared so you can decide if it is worth meeting the investor, mailing out the business plan or simply not doing anything.

Be careful and polite on the phone and ask them why would they be interested in your category of business? For example, an IT firm will usually not invest in an advertising agency. Take it from me their thinking or model does not match up well with an advertising agency model or approach to business.

Look for businesses you can align with that have an interest in you and your business. Do not give out too many copies at once. You don’t want to expose your business plan to the marketplace at once. A non-disclosure agreement should accompany your business plan for some level of privacy for your business. If you are turned down for financing, be sure to retrieve your business plan. Find out why they turned you down and on what basis. This may help you polish the plan.

Also remember the plan must be updated while you are raising funds! KEEP IT CURRENT!

(Mark J. Carreño is president of C&C Associates, Los Angeles, and can be reached via (310) 869-3360/ (310) 869-3360, or at http://ccbuildsbusiness.blogspot.com).