Facing Down the Ugly American
By Don Merlot
[WC News Service]
New Orleans
Back in 1968 I started my international career in February and took off for my first international trip in June. When I stepped off the plane to experience my first foreign culture exchange and to pursue an international global career, my expectation was, as a recent college graduate, that I could handle anything and everything.
One of the things that I was told about seeing a new culture was, do not judge a culture or compare it to your own. You do not have to like it, nor comment about it publicly. You are a business ambassador doing business and be polite and diplomatic.
Maybe as I look back, that was true; in the American Culture of the 1960s we were the Baby Boomers out represent the USA and its interests but it was not practiced by all American travelers that I had met or known. And there I was, starting my first business trip in June 1968 surrounded by an anti War movement, racial discord, political division. My new business group consisted of Americans who wanted to sell excess manufactured goods. There was a common feeling then that Americans were exporting “fast food, blue jeans, and rock 'n roll."