Season's Greetings and Happy Holidays from The Philadelphia Junto 

Fashion

'Pant,' 'Britches,' and Other 'Thongs' By Richard Carreño Junto Staff Writer What is it about the American apparel industry and 'we the people' that it caters to that we can't ever seem to get some basic fashion facts straight? Basics as in the terminology for those everyday two-legged garments men and women wear to cover their torsos -- otherwise known as 'trousers' 'pants,' and, less today than in the sleek sixties, as 'slacks.' And how can we forget omni-present 'jeans'? We might all put one leg in after another like everyone else, but, for many, that's about all we agree on when it comes to the garments that conceal our torso, rear, legs, and, of course, our privates underneath.  Ever since boys and girls outgrew diapers and got into 'pants,' the American lexicon has grappled with what to actually call those things we graduated into. Plural, singular, who wears what where, spelling, usage are all part of the muddled, troublesome terminological thicket that doesn't seem to go away. Even a ready reference to those cherished garments in which we shake our booty, strut our stuff, and often conceal our anatomical imperfections has some exceptions. But, first, think plural. Derived from 'pantaloons,' from way back when, even the abbreviated form 'pants' is always spoken of in the plural. Like 'scissors,' 'pants,' 'trousers,' 'slacks,' and the like are a plurale tantum, a noun that is always in a plural form whether it refers to one or more. Besides 'pant' sort of has a fey ring to it, not the kind of thing that most men -- including Sponge Bob Squarepants -- really want to be wearing. Though, perhaps, pegged-legged Long John Silver could get away with it.    Similarly, it's'breeches,' as in 'riding breeches,' not 'breech.' And spelling counts. Never, ever 'britches.' No wonder the once popular Washington-based men's haberdasher, 'Britches of Georgetown,' is no more. Plurale tantum also applies to undergarments: It's 'undershorts,' or more specifically 'boxers' and 'briefs,' for men; 'panties' (small pants') for women. Exceptions: the slang 'undetrou' (men) and the increasingly popular 'thong' (women).('Thongs' would literally mean wearing two or more thongs at one time, probably a more complicated wardrobe function than getting trussed to a chastity belt). Never mind about 'bloomers' (plural). They went out with the girdle (singular). Collective nouns for 'underthings' are, of course, singular. It's lingerie' and 'underwear,' for example.  Who wears what where? Men wear 'pants' in America and 'trousers' in the UK. Men in the UK also wear pants -- but they're underwear. On the other hand, women wear 'knickers' rather than 'panties.' Knickers? In America, they're the trousers that golfers used to wear. Some still do. 'Pants' and 'trousers' also have some putative class distinction. At least, according the late Nancy Mitford, a keen observer of Society's one-upmanship based on lingustic usage. In the UK, she noted in Debrett's U & Non-U Revisted, 'trousers' is considered upper class usage. In America, just the opposite: 'pants' is posh.  In both countries, thankfully, women wear 'slacks,' 'hot-pants,' 'short-shorts,' 'cut-offs,' 'Capri pants,' 'hip-huggers,' and the latest in two-legged attire, 'skinny jeans.' Never, 'jean.' But you know that. Whether you're a woman wearing 'low-riders' showing off your a derriere 'coin slot' and a thongy 'whale tail,' or a male sagger wearing baggy jeans displaying colorful undertrou, remember you can always proudly tell the world who's wearing the pants by getting the names right-- even if you call them slacks, trousers, or breeches. Otherwise, you might get tagged as just another pantywaist.

Girard College Confidential

Junto Photos: Richard Carreno

An inside look within the walled campus of Girard College. little seen by visitors.

Jump into the Pool

Print Pool Report: The Deep End 

From: Anna.Fifield@FT.com <Anna.Fifield@FT.com>
To: Finkenbinder, Benjamin N.; Hogan, Katherine J.
Sent: Tue Dec 15 15:35:32 2009
Subject: Print pool report #4 - Dec 15

The president spoke in the Roosevelt Room at 3:15pm after meeting Senate Democrats on the healthcare reform bill. Standing next to him were senators Tom Harkin, Chris Dodd, Max Baucus, Harry Reid, Dick Durbin, Patty Murray and Chuck Schumer.

The president said they had a "productive" session on healthcare reform bill and that "we are on the precipice" of passing the most wideranging reforms in decades.
Said that "there are still disagreements that have to be ironed out" and work to be done over the next few days. "It is important for every single senator to take a look at what is in this bill," he said. President said he was "absolutely confident" that if the American people and senators knew what was in the bill, they would support it.

Said he was "cautiously optimistic" about the process but did not repeat predictions it would be passed by the senate before Christmas.

Full remarks will be sent by White House.

POTUS did not answer questions on Guantanamo, instead shook the hands of each senator as they filed out the door.


Anna Fifield
US Political Correspondent
Financial Times
T  202.XXX.XXXX  202.XXX.XXXX
M  202.XXX.XXXX  202.XXX.XXXX

**********************************************************************************
This email was sent by a company owned by Pearson plc, registered office at 80 Strand, London WC2R 0RL.
Registered in England and Wales with company number 53723

Pixies Meet

Junto Photo: Richard Carreño Show Off Your Photos The The Philadelphia Conference invites all photographers to share their favorite images of 2009 for the annual Photo Night year in review group slide show. Please follow these rules to help make the slideshow construction go smoothly. All images must have been made during 2009. All images must be sized 10 inches on the longest size by 200dpi. All images must be saved as a jpg and compressed at 10max. All images need to have the photographer's name in the file name and a numerical sequence. (Example: dmaialetti001 for David Maialetti's first image.) All images must be submitted on CD/DVD. Please label the disk with your name and email address. Send the disk to David Maialetti by December 31, 2009 Send all disks to: David Maialetti, Philadelphia Daily News, 400 North Broad Street, Philadelphia, PA, 19130 The group slide show will be shown at the Pen & Pencil Club in January. The date will be announced shortly. Please share this email with friends and colleagues.

Singing....

... in the Rain

The Movies

Me and Orson Welles By Richard Carreño Junto Staff Writer In the late 1960's, my parents owned a flat at 21 Boulevard Montmorency, in the 16th, in Paris. In that same building, so did Orson Welles. I got to thinking about 'me' and 'Orson' because of a new sort of eponymous movie that has a young fellow paling 'round with a youngish Orson, of the Mercury Theatre era in New York. Ahem, that was not me. In the 60's, I was a student at the American University of Paris, and I was mostly paling 'round with Andy Hamilton, who was hardly a Mercury type. But that's not to say that Orson wasn't on my radar screen. In fact, he was a very large black blip on the screen. That's because Welles, when I spied him several times per week, was always dressed in black. Head to toe. Bearded. Always with a black-coloured trilby topping his head. And very fat.  Normally such an attribute wouldn't make much difference -- unless, of course, as was the case, you're in the apartment house lift with Orson. In those days, Paris lifts were small. Still larger than the 'cages' we knew best. 'Good morning, Mr. Welles,' I'd say, sashaying around him, especially if others were crammed in the lift. 'Good morning!' he'd boom. That was pretty much it as far as 'Me and Orson Welles' goes. I'd walk down the street to connect with the nearby Metro stop at Jasmin. Mr. Welles would enter the rear of his chauffeured-driven vehicle. A grey Volkswagen bug.

The Sporting Life

Picqued by Pinque By Jim Reeds Special to Junto Pink can mean the red coat worn in fox hunting (a.k.a. ``riding to hounds''). One theory about the origin of this meaning refers to a tailor named Pink (or Pinke, or Pinque). I am interested in establishing the truth or falsity of this theory, which I call 'The Legend of Tailor Pink.' What follows is a list of essentially all discussions of this point that I have found in print. If you can supply any information on the subject, please let me know, at this address: reedsj@dtc.umn.edu Oxford English Dictionary, 1933 (Neutral) To begin with, the OED gives many examples from the 1800's of the use of the fox hunting sense of ``pink.'' Note that the OED does not mention the Tailor Pink story. 6. Scarlet when worn by fox-hunters; a scarlet hunting coat, or the cloth of which it is made. 1834 DISRAELI Corr. w. Sister 15 Feb., Although not in pink, [i] was the best mounted man in the field. 1860 R. E. WARBURTON Hunt. Songs 1. (1883) 143 A sect..Who blindly follow, clad in coats of pink, A beast whose nature is to run and stink. 1861 HUGHES Tom Brown at Oxf. They are the hunting set, and come in with pea-coats over their pinks. 1889 Daily News 12 nov. 5/2 Scarlet, conventionally known as `pink', will, he trusts, last as long as fox-hunting. 1900 Ibid. 24 Feb. 6/7 A short coat in hunting pink. b. transf. A man in `pink'; a fox-hunter. 1828 Sporting Mag. XXI. 323. Even in the strictest College a pink could unmolested walk across the Court. 1849 SHAIRP, in W. Knight Shairp & Friends (1888) 44, I see the pinks flocking out to the `meets'. 1869 E. FARMER Scrap Bk. (ed. 6) 91 Pinks call for their second [horse] to finish the run. ... 2. Applied to the colour of a hunting-coat; see A.6. 1857 TROLLOPE Barchester T. xxii, He.. could not be persuaded to take his pink coat out of the press, or his hunters out of the stable. Anole Hunter, 1929 (Pro) Anole Hunter (pseud. for Everett Lake Crawford), Let's ride to hounds (Derrydale Press, New York, 1929), page 64: For as soon as you don pink (really scarlet but called pink for a tailor who was famous for his hunting toggery) you are a marked man. Mureau and Evans, 1961 (Pro) Charles Mureau and David Sandford Evans, The Pink Coat, or The Why's and Wherefore's of Fox Hunting (Hill'n Dale Press, Calabasis, California, 1961), page 31: The reason for the ``Pink'' coat is that a tailor by the name of Pink was the original designer and maker. Johnston, 1962 (Pro) Lyle T. Johnston, 1962 Collier's Encyclopedia article on Foxhunting: The word ``pink'' does not refer to the color of the coat but is a term applied to the state of being formally attired for hunting. It is thought to have had its origin in a tailor by the name of Pink who, in the old days, is supposed to have made the most perfect attire for hunting. Self, 1963 (Pro) Margaret Cabell Self, The Complete Book of Horses & Ponies (McGraw Hill, New York, 1963), page 277, has a variant spelling: These coats are called ``pink'' coats, after a famous tailor named Pinke. And, in a 1963 edition of a work first published in 1949 (the earlier edition of which I have not seen), The Horseman's Encyclopedia (A. S. Barnes and Company, New York, 1963), page 261: These are commonly called ``pink'' but not because of their color. A famous London tailor named ``Pink'' or ``Pinke'' gave his name to the hunting coat and they have been called ``pinks'' ever since. Bloodgood and Santini, 1964 (Anti) The entry for ``pink'' in The Horseman's Dictionary compiled by Lida Fleitman Bloodgood and Piero Santini, E. P. Dutton, New York, 1964, page 150: Etymology: Variously ascribed to the `pink' colour of a faded old hunting coat or, without any basis of fact, to the supposed name of a hunting tailer, called `Mr. Pink.' Longrigg, 1975 (Anti) Roger Longrigg, The History of Foxhunting, Clarkson N. Potter, Inc., New York, 1975. On page 119: Red was known sometimes as red, usually as scarlet, and very occasionally as pink. (Cook, in 1826, is one of the first to refer to pink; he does so once or twice as a change from scarlet; this is true of `Nimrod' into the 1840s, Surtees into the 1860s, Sidney into the 1870s. Scarlet remained the normal word into the last quarter of the century. The origin of `pink' is obscure enough; its elevation into shibboleth is baffling. There was no leading tailor of the name -- to dispose of a frequent explanation -- in London or any hunting centre.) In a letter dated 22 April 1993, Longrigg expands on the last two sentences: use of ``pink'' in speech has been a snobby social class marker (similar to the ones given in Mitford's Noblesse Oblige but for a slightly different social stratum). ``Tailoring is a trade as well documented as cabinet making,'' and if there were a tailor Pink, Longrigg's search would have turned up some documentary record. Bryant, 1992 (Pro) Bonnie Bryant, Snow Ride (Bantam, New York, 1992) has another variant spelling: ``Did you know that's not actually pink?'' Carole asked. ``Sure, they're red,'' Stevie said. ``I still don't know why they're called pink, though.'' ``It's P-i-n-q-u-e,'' Carole said, spelling it out. ``It doesn't have anything to do with the color. Pinque was the tailor who designed it.'' According to a letter dated 6 August 1993, Bryant learned the story -- including spelling -- by word of mouth in about 1959 or 1960. Clothiers A number of clothing retailers in both England and America repeat the Tailor Pink story in their advertising literature. None has been able to supply any evidence for the story. Problems with the Tailor Pink story If there was a tailor Pink (or Pinke or Pinque), what was the street address of his place of business? When was he born, when did he die, where is he buried? Why is there almost a century's gap between the first use of the word ``pink'' for the color of a red hunting coat and the first appearance of the tailor Pink story? Why did the tailor Pink story appear in America decades before it appeared in England? And why does the word ``pink'' appear in lower case (at least in the 19th century) when eponymous words such as ``Wellington,'' ``Blücher,'' ``Stetson,'' ``Levi's'' and so on are usually capitalized in English? Speculations Here are some of the theories of the origin of ``pink'' and the tailor Pink story that I have run across or have invented: The coats are called pink because they were invented by tailor Pink. Maybe the tailor's given name, or nickname, was Pink. Transference of meaning from ``pink'' as meaning fashionable dandy, common in the first decades of the 1800's. Transference of meaning from ``pink'' meaning pinnacle or excellent extreme, as in ``pink of health'' or ``pink of courtesy.'' After a season's use, a scarlet coat fades to pink. During rain, a scarlet coat's dye washes out to pink. In the U.S. Army, a certain kind of officers' dress uniform is called ``pink''; in the British army in the 18th and 19th centuries uniform coats were scarlet; maybe there is some connection between these facts and with pink hunting coats? ``Pink'' was useful as a shibboleth, a social class marker, and hence persisted in use longer than most slang words. The tailor Pink story was attractive as a ``logical'' explanation to those stung by the accusation that ``pink'' was used as a shibboleth. There was a tailor Pink, a character in a novel or play, given -- following a practice common in Victorian humorous writing -- an occupational surname, similar to Trollope's Dr Fillgrave or Surtees's Peter Leather, etc. Somewhere along the line people forgot he was fictional. Of the above, I lean toward theories 2, 3, 7, 8, and 9. Acknowledgments Many thanks to these people, who have kindly helped me in my search for information: Bonnie Bryant, Richard D. Carreño, Kristine Carroll, Andy Clark, John B. Glass, A. H. B. Hart, Denise Hughes, Roger Longrigg, John A. V. C. McGrath, Alexander Mackay-Smith, James Mullen, Charles A. Mureau, Aryk Nusbacher, Hilarie Orman, Sarah Pallas, J. Peterman, Diane Reichard, Catherine Rogers, Laura Rose, Brian Scearce, Matt Simpson, David Stockton, and Peter Winants. Last modified 1 Jan. 2004. (Jim Reeds reedsj@dtc.umn.edu).

My Private Library

@philabooks|booksellers philadelphia+washington

My Friends....

... The Duke and Duchess of Windsor

He's Against the War

Why I oppose the Afghan surge By Arlen Specter Special to Junto Im opposed to sending 30,000 more American troops to Afghanistan because I don't believe they are indispensable in our fight against al Qaeda. If they were, I'd support such a surge because we have to do whatever it takes to defeat al Qaeda, which seeks to annihilate us. But if al Qaeda can organize and operate out of Yemen, Somalia or elsewhere, then why fight in Afghanistan, which has made a history of resisting would-be conquerors - from Alexander the Great in the 3rd century BC, to Great Britain in the 19th and early 20th centuries, to the former Soviet Union in the 1970s and 1980s? In order to be successful in Afghanistan, it's necessary to have a reliable ally in the Afghan government. The evidence demonstrates that President Hamid Karzai does not have the requisite reliability. THE LEGITIMACY of his administration is suspect because of vote fraud. There is widespread corruption at the highest levels of his government. His government has tolerated, if not encouraged, drug-trafficking. President Obama has said, "President Karzai's inauguration speech sent the right message about moving in a new direction." In my judgment, any such "message" amounts to a dubious and belated pledge of reform and deserves to be treated with the greatest skepticism. For too long, the United States has borne the overwhelming weight of providing troops with only modest NATO contributions. We currently provide 68,000 troops, Britain 9,500 and the other countries just over 36,000. NATO has pledged another 7,000 troops, an inadequate response when you consider the combined populations of NATO countries - excluding the United States - and the threat they face from al Qaeda. In the context of the Vietnam and Iraq wars, it is understandable that the American people are very skeptical about fighting in Afghanistan. Had we known that Saddam Hussein did not have weapons of mass destruction, we would not have gone into Iraq. Historians have replayed the tragic mistakes in Vietnam. When you add the 851 killed and 4,605 wounded in Afghanistan to the 4,369 killed and 31,575 wounded in Iraq, it is understandable that the American people do not want to continue the overwhelming burden of fighting in Afghanistan with so little assistance from our allies and so little prospects for success. The cost of the Afghanistan war imposes an additional burden. It costs $1 million a year for each soldier, or $30 billion a year to support 30,000 additional troops. The cost for the total force in Afghanistan of approximately 100,000 soldiers would be more than $100 billion a year. Pursuing a successful war in Afghanistan would require considerable additional support from Pakistan. While Pakistan has been more helpful in recent weeks, their long-term commitment remains uncertain. For years, I've urged that the United States should take the lead in brokering a rapprochement with India that would allow Pakistan to redeploy forces from the Indian border to Taliban and al Qaeda strongholds in the mountainous regions of the north. If we could cool that tension with India, they could help us fight the Taliban and al Qaeda. My opposition to the troop surge in no way diminishes my concern over the challenge we face in al Qaeda and the need to confront it wherever it emerges. But I question whether Afghanistan is the primary front or even the only battlefield when we may face emerging challenges in Yemen, Somalia and Pakistan itself. That is where we have the best chance to succeed. We should concentrate on fighting al Qaeda without limitation on time or resources, but we should not engage in the laborious and problematic task of nation-building, or civil affairs, or the protection of other societies in place of their own security systems. (Arlen Specter, a Democrat, is the junior senator from Pennsylvania).

My Blond Beauty

MIA

Junto powered by Writers Clearinghouse | S.P.Q.R.

Street People

NUTTER ANNOUNCES SIGNIFICANT REDUCTIONS IN STREET HOMELESSNESS
Recent Project H.O.M.E. street count shows 26% drop in street homeless

Mayor Michael A. Nutter announced today that recent data show a significant decrease in the number of people living on the street in Philadelphia, as the U.S. Conference of Mayors releases its 2009 Status Report on Hunger and Homelessness.  


"I am proud to announce that we have made substantial progress in tackling homelessness in Philadelphia, though obviously the work goes on," said Mayor Nutter.  "With the steadfast support and partnership of Carl Greene and the Philadelphia Housing Authority and champions such as Sister Mary Scullion, hundreds of formerly homeless people in this city are now living in safe, permanent housing.  That is something we can all be proud of."


According to figures released by Project H.O.M.E. from their annual count of homeless individuals living on the streets in Philadelphia The street count was conducted November 18, 2009.  The previous year's street count was conducted November 19, 2008.:

• 26% fewer individuals living on the street citywide – 395 in November 2009 compared to 532 in November 2008
  
• 13% fewer individuals living on the street in Center City – 329 in November 2009 compared to 377 in November 2008

"Mayor Nutter's commitment to developing additional permanent housing has resulted in reducing the number of people living on the street," said Sister Mary Scullion.  "We applaud this decrease especially in a time where the economy is producing more people and families experiencing homelessness.  We hope that the State and Federal Government will increase their commitment to ending homelessness in Philadelphia and beyond.  Housing is the single most important thing to ending homelessness today." This unprecedented progress in a time of recession is due to a remarkable partnership with Carl Greene, Executive Director of the Philadelphia Housing Authority, through which 400 housing opportunities for individuals (as well as an additional 600 opportunities for families) have been committed to date; and the City's strategic expansion of targeted programs for persons with addiction problems and mental illness living on the streets. Also today the U.S. Conference of Mayors released its 2009 Status Report on Hunger and Homelessness.  In the report it is noted that the City of Philadelphia reported the second highest increase in the number of individuals who entered permanent supportive housing over the past year (643 individuals).  These are individuals who have moved out of shelters and successfully exited treatment programs into permanent housing.  This transition is made possible by the new partnership with the Philadelphia Housing Authority.


"Reducing the scourge of homelessness was the very first initiative the mayor talked with me about after taking office," said Philadelphia Housing Authority Executive Director Carl Greene.  "We have worked together to systematically attack the problem with a coordinated effort. The individuals and families who have moved from temporary housing to permanent homes at PHA are there because of the mayor's commitment as well as tremendous federal support." City of Philadelphia's Homelessness Strategy In May 2008, Mayor Nutter announced a comprehensive plan to address the problem of homelessness in Philadelphia.  In community budget meetings last January, this Administration heard that preserving the homeless system was a public priority and it has done so.  Over the past eighteen months, despite the budgetary problems resulting from the national economic downturn, the Nutter Administration has remained committed to addressing homelessness.  This strategy rests on providing a full range of options to move individuals off the streets and into stable living situations.   The plan included development of 200 new opportunities for people living on the streets with addictions or mental illness (or both) to come off the streets.  This includes a Housing First program as well as specialized residences.


The city augmented its housing first program inventory by expanding the models designed for individuals who are severely mentally ill who are also chronically homeless.  The City contracted with Pathways to Housing, Inc. to provide housing and services to 125 chronically homeless men and women living on the streets.  Pathways to Housing developed and uses a nationally recognized model that provides immediate housing opportunities with supports for a successful transition.  This model brings the most severely impaired chronically homeless individuals on the street into housing and wraps services around them.  To date, 102 individuals have moved from homelessness into their own apartments.   In addition, the City created 75 entry-level housing and treatment opportunities for individuals with behavioral heath challenges who are living on the street.  These resources include safe haven beds - low demand residences where individuals with mental illness can find safety and get connected to long-term services and housing. 


Additional chronic homeless treatment programs were brought online in 2008 as well.  Longer than traditional detox/treatment programs, individuals can stay for up to 18 months with the opportunity to obtain a Housing Choice Voucher upon completion of their treatment.  These programs demonstrate the City's commitment to offer the range of services needed to those who are homeless and struggling with behavioral health problems. 


The Mayor's plan also included a new partnership between the City and Philadelphia Housing Authority – and a commitment from PHA to provide affordable housing to 400 individuals experiencing homelessness.  This has meant a dramatic and important increase in the amount of permanent supportive housing available in the City.   The Philadelphia Housing Authority (PHA) has provided 400 Housing Choice Vouchers for individuals ready to progress from the City's behavioral health and homeless services residential and treatment programs on their way back to recovery.  The City and its community-based partners committed to providing case management services to these individuals in their new living situations so that they could remain successfully housed.   Through this partnership, the City has found homes for 253 men and women, some of whom have spent years cycling in and out of the homeless and behavioral health systems. 


By the end of the first year of the Mayor's plan, we had increased the City's stock of permanent housing opportunities by 51% for families, and by 26% for individuals. First established in 2006, overnight cafes showed early promise as an alternative to streets for homeless individuals, especially in the winter and especially those who are severely mentally ill, for whom emergency shelter is intimidating, through which a person could be engaged in treatment or long-term housing.  The Mayor's plan continued the commitment to the cafes.   Working with the Philadelphia Airport, Philadelphia Police Department, the Mental Health Association, and SELF, Inc., the City mounted an outreach strategy to engage individuals sleeping in the airport and transport them to shelter and other housing programs. 


After this successful work, the city expanded efforts to 30th Street Station to assure that those who were homeless were engaged in moving forward to safe and therapeutic settings. The City has enhanced engagement activities to the hardest to reach individuals to encourage them to take advantage of the new opportunities and stabilize their lives and this Administration continues to develop a diverse array of behavioral health programs and permanent supportive housing.     The City will continue its strong work with its partners, including the many community organizations serving those who are homeless, advocates, and the Housing Authority, to build on this success.  

Security

New Ready LA Website Aims To Prepare Angelinos For Diverse Threats By Making "Unfriendly Subject More Friendly;" City's Social Media Effort Tries To "Fish Where The Fish Are" I recently had the opportunity to speak with James Featherstone, the General Manager of Los Angeles' Emergency Management Department, about the City's citizen outreach efforts, particularly the relaunch of the Department's website Ready LA. When it comes to public preparedness, Featherstone has a bad news/good news situation. On the negative side, the Department must prepare and respond to the greatest range of threats of any major city, including wildfires, earthquakes, terrorism, and pandemics. Featherstone notes that Los Angeles faces 13 out of the 16 types of "Major Emergency" as defined in the Stafford Act. (Adding to his challenge is the sheer size of the area as well as the diversity of cultures and languages spoken.) On the positive, all these potentialities may make it a little easier for him to convince residents that preparedness and planning may be worth their while. When you go to the Ready LA website, you are immediately struck by the rotating scenic photos of City of Angels landmarks. including the Frank Gehry-designed Walt Disney Concert Hall, Chinatown Gateway, Santa Monica Pier and Griffith Observatory. The aim is to draw people into the website by making the "unfriendly subject more friendly." I think that approach — emergency management department with a little touch of convention and tourism bureau — may be smart, making the subject of preparedness seem more like a quotidian part of living in a big city, not something that is particularly extraordinary. The website's introduction tries to set the tone: "The beautiful city of Los Angeles is prone to many natural and man-made disasters. But our Ready LA website can soothe your fears, with important facts, valuable tips and critical reminders for developing plans of action to help you, your family and pets survive every type of conceivable emergency. Most of the time, life goes on here in L.A. without incident. But when calamity strikes… don't panic! Please take a few minutes to review all of our helpful advice." FRONT PAGE OF READY LA WEBSITE WITH PHOTO OF THE WALT DISNEY CONCERT HALL IN LOS ANGELES The new website is only one of the communications distribution methods, including its Facebook and Twitter pages, that the Department is using to complement traditional media outreach. There is also Spanish language site (and plans to have versions in Chinese, Japanese, Korean, Vietnamese and Tagalog.) In 2010, the City will developing a new preparedness website for the disabled to meet the needs of the hearing and visually impaired, according to Mark J. Carreno of Concrete Advertising which oversaw the ReadyLA update. Featherstone says that it is crucial for emergency managers to offer many approaches and choices to reflect the expanding media environment and the diverse makeup of the population. As he explains, "we have to fish where the fish are." These icons link to social bookmarking sites where readers can share and discover new web pages.

GiddyUp

First Cav @ 23rd Street Armoury

Flaneurie

Gallery: A Day in Centre City

Top, old Jacob Reed clothing shop on Chestnut at 15th, now a CVS. Right, Belgravia iun Chestnut Street at 18th Street.

Books Received

Your Horse Business

Starting & Running Your Own Horse Business, 2nd Edition
Mary Ashby McDonald
Storey Publishing
224 pp $19.95
(Available at @philabooks|booksellers for $14.99)

For horse lovers, starting their business in the equine industry is their dream job. Starting & Running Your Own Horse Business, the best-selling book on how to plan, set up, and run a horse business is now fully updated and expanded. Since the first edition, published in 1997 with sales of 70,000 copies, author Mary Ashby McDonald earned a veterinary degree and has worked as a vet iun South America and Africa, training villagers in animal hygiene. Her experience in the field and the updated information and added features ensure that the revised edition will be a staple for any equine entrepreneur.

Library Science

The Libraries of Philadelphia

The Fisher Fine Arts Library at Penn. Designed by Frank Furness.